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“Our aim is to build relationships with our clients that are based on trust, a shared vision and a commitment to protect our client’s financial future”
Michael Rambaldini – Director of Verante
Verante Financial Planning had a pre-existing website that was really starting to show its age. Of particul concern was the lack of mobile compatibility, which was affecting over 40% of their overall search traffic. The goal was to address the mobile friendly aspect of the site, as well as creating a fresh and modern web design that would appeal to both the older and younger generations seeking quality financial advice. Verante also relied on You Marketing to handle the re-design of their branded collateral, including business cards, letterheads and brochures.
The website leverages off calming imagery of Australian scenes to symbolise the freedom and serenity that is synonymous with financial peace of mind. A minimalist style web design was strategically chosen as it allowed key elements and content to standout from the website, giving a reassuring sense of class whilst maximising the ease of engagement. The use of carefully selected font types and sizes also adds to the fresh and modern feel.
The mobile web design language continues across to the mobile platform, embodying the core design elements alongside a custom menu navigation to deliver a consistent browsing experience. This was a critical factor in the design brief and allowed the website to really wow visitors regardless of their browsing platform.