Trends / 25.01.19

Why Ignoring User Experience is an Expensive Mistake

By Daniel Nguyen Creative Director

Is your website attracting lots of traffic but performing poorly in terms of sales and enquiries? Your user experience (UX) is probably the one to blame.

UX is the quality of interaction that your visitors experience on your site. It’s becoming an important part of web design that could mean the difference between a lead and a lost opportunity. In fact, research shows that 79% of web visitors who don’t like what they see on a website would leave and search for another site.

If you haven’t thought of your site’s design and UX, now is the best time to do it. Here’s why UX matters in web design.

Entice Your Customers to Stick Around Longer

According to research, 61% of web visitors would leave right away if they can’t find what they’re looking for immediately. Additionally, survey shows that 40% of visitors will leave if it takes longer than three seconds for your page load.

Three seconds doesn’t seem like a long time. But when you have literally hundreds of options lined up on Google’s search results page, who has time to wait? The key to good UX is to have a well thought out user journey that makes navigating your site both simple and enjoyable.

Boost Conversion Rates

People’s experience on your website gives them an idea of what they could potentially experience with your brand. It’s what will encourage them to engage with you and respond; whether it’s to buy from you, sign up for your newsletter, or schedule an appointment. Present them with a bad UX and they’ll assume your product or service is as bad as your website!

Develop Loyal Customers and Brand Advocates

According to Forrester Research, customer experience is more effective in generating loyalty than perception of value. It’s also more powerful in creating brand advocates. With a positive UX, customers will more likely endorse you to their family and friends. In addition, you’ll have a solid customer base that won’t be easily swayed by the competition.

Make the most of your website with a design that doesn’t just look good but also lets you achieve your business goals. You Marketing Solutions is here to help. Call us at 02 8850 2555 or fill out our contact form below to get started.

Opinion / 17.06.18

What’s better: custom vs template website?

By Daniel Nguyen Creative Director

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