Fit & Co
Helping Australians reach their fitness goals via online exercise programs accessible on the go.
“As a consultancy, we have taken a unique approach. Rather than valuing industry experience, we focus on creativity and simplifying.”
Matthew Allport, Director of Compliance Council
The Compliance Council sought the help of You Marketing to create an engaging and high converting web design. Meeting industry standards in Australia is a complex process. The Compliance Council tackles this challenge head on by focusing on simplicity, and tailoring an approach that confidently meets compliance standards. The intent with the all-new web design was to reflect their simple processes, build confidence and convert visitors into potential customers. Following the implementation of the new web design, the Compliance Council experienced a positive shift in user experience and lead generation whilst fostering stronger relationships with existing customers.
In keeping with the simplicity theme, the web design focused on providing an uncomplicated user experience. The look and feel of the website reinforces their brand values through the use of consistent colour tones and plenty of supporting visuals. The new Compliance Council website has resulted in an improvement in both page views and most importantly, online enquiries.
The mobile web design structure was completely customised to remove any unnecessary clutter, and is also accompanied by a click to call and a location icon for fast reference. Important tap targets and links were emphasised which all contributes to a seamless and simple user experience.