An iconic Australian fashion and lifestyle blog.
“My goal is to continue to inspire and motivate men and women around the world to better their lives, through physical activity and good nutritional habits.”
Alex Ibrahim, Owner of Fit & Co
Fit & Co approached You Marketing with the vision to create an online membership site that offers tailored exercise programs to help Australians lead a more active and healthy lifestyle. Their tailored programs are frequently changing and required a highly adaptable content management system to allow them to easily update their workouts and recipes. You Marketing was also tasked with creating their brand, comprising of their logo, business card and promotional material.
We wanted the logo to embody the company’s philosophy of ‘balance’ - as all their workouts don’t require any weights. As such, we focused our creative energy on producing a balanced composition between a focal element which was then paired up with a bold sans-serif font type. This design approach was carried throughout the site, which incorporates a highly distinctive hue of orange tones that evokes excitement and stimulates the mind. The website framework was designed and built from the ground up to accommodate for the specific requirements of the online programs and an e-commerce membership module incorporated to capture and manage sales.
Fit & Co’s new website is truly greater than the sum of its parts - encompassing a lively look and feel that delivers a highly intuitive and functional browsing experience. Combined with a robust backend framework, Fit & Co have quickly gained traction in the online fitness space and have managed to rapidly expand their membership base.