Strategies for life
“Golfsure’s diverse products enables us to assist with the majority of insurance or funding requirements for any club or member.”
Glenn Noble, Director of Golfsure
You Marketing was engaged by Golfsure to take charge of their brand direction and online interface which would be responsible for handling membership funding transactions. This completely custom web application enables visitors to not only calculate their monthly membership fees but also process payments via a secure network. We approached the web design architecture with user experience being of utmost priority. The final website and brand was a success, resulting in a intuitive, automated and highly functional website platform.
We approached the website design with two primary goals in mind, being simplicity and functionality. Not only did the overall web design need to appeal and engage to club members, it had to be easy to calculate fees and handle live payment transactions. A custom web application was developed specifically around this calculation process which was completely systemised and automated.
The same website principles were carried over to the mobile web design, which retained its simplicity and functionality. The mobile website is capable of handling both calculations and payments. By staying focused on delivering a consistent user experience Golfsure has enjoyed a positive online presence.