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“Our customers are the foundation of our business. They have the right to expect and receive excellence in quality, delivery and customer support.”
John March, Owner of JPM Cranes
You Marketing received a call from JPM Cranes wanting to obtain creative input in building a new website to help nourish their online presence and their brand development strategy. After hearing our suggestions and impressed with our approach, You Marketing were assigned to design and develop a high quality website that reflected their brand. The newly improved web design has given JPM Cranes a modern and unique identity which has made them stand out from other competitive businesses.
Going through the web design brief, we identified that there was a pressing need for improvement in encouraging engagement of potential customers, and ease of accessing information was greatly needed. From this, our goal was to create a new website that provided an easy method for submitting enquiries, alongside strategic presentation of content to maximise transparency and engagement of information. The modern and clean design had also assisted in optimising the ease of use of the website.
The use of interactive elements, such as the constant presence of the enquiry form and contact information across all pages, was used with purpose as it creates a prompt for users to take action. This not only creates interaction amongst users, but it also makes the user experience a lot easier. The overall look and feel compliments the overall brand itself as it provides a modern, dependable and strong look to the design.