Strategies for life
“We wanted our blog to be highly interactive and encourage users to share and enjoy our passion for both fashion and lifestyle.”
Anna Fam, Social Media Executive – Sportscraft
Sportscraft is one of Australia’s most iconic fashion and lifestyle brands. Their products are sold over 200 locations across Australia, and as part of their brand strategy, have endorsed many high-profile celebrities. Sportscraft’s vision and mission is to inspire Australian men and women with a range of fashion items that represents authentic Australian style. The new web design of their blog was a key avenue to maintain a strong communication channel and connection with their customer base.
We worked with Sportscraft to bring their online blog to new heights of accessibility, creating a new-look responsive website which is optimised for all mobile platforms. Core social media outlets were integrated within articles and provision for user comments enabled to further encourage interaction.
Our initial research indicated that a large portion of traffic would be in the form of mobile based users. With that in mind, we ensured that the user experience was as intuitive as possible so that users feel inclined to visit time and time again.