Strategies for life
“Our goal is simple – to provide our clients with the highest quality financial advice tailored to their unique circumstances.”
Catherine Stewart, CEO of Vue Financial
You Marketing were called into Vue Financial’s Parramatta office to provide creative input on the company’s digital strategy – a key component for any business to succeed. Impressed and satisfied with our approach, You Marketing were appointed to handle the creation and delivery of the sophisticated website, brand development and marketing collateral. The new web design and brand has given Vue Financial a unique identity as well as a fresh and engaging website presence that will serve them for years to come.
Through the web design brief we identified Vue Financial’s core niche markets, being those aged 50+ and the Gen-X category. With this in mind, our goal was to then create a new web design that was intuitive, fresh and lively so as to appeal to their target market within Parramatta and abroad. Particular emphasis was placed on the navigational structure, which was strategically organised and positioned in a logical and easy to engage manner.
The use of abundant open white spaces can be seen throughout the mobile web design. This intentional design feature ensures that the user is never overwhelmed but rather, feels encouraged to explore and unearth valuable information. The net result is a website that provides a consistent positive browsing experience across all platforms.